The Hockneys and the Rubins of tomorrow

I was browsing through one of the Sunday Times magazines over breakfast this morning. A piece on artist David Hockney, who has been working on his art for sixty years and is now eight-five years old. Another piece on Def Jam co-founder Rick Rubin's forthcoming debut autobiography on his life spent in the intersecting worlds of art and commerce. How for twenty years he worked seven days a week, not taking even Christmas Day off and not understanding the artists who did. These days, he has a more balanced life, spent with his family and otherwise outside of art. David Hockney is creating at a rate as consistently as he ever has done in his life, it would seem. He is credited for changing with the times and utilising new technologies, such as the iPad. All of this got me thinking... abut the creatives, the creators, the ones we see around us today, who will become known and be the Hockneys and the Rubins of our generation. A friend of mine tells me she ordered a CD from Ed Sheeran a few years ago, when he was lesser-known; it was his mum that emailed her back about the CD purchase. Whose stories will we be reading about in culture magazines, whose interviews will we be listening to on Diary of a CEO or Desert Island Discs, in the years to come? The creatives are all around us. In our social media feeds and connections, or sat next to us on the train. The Hockneys and the Rubins of tomorrow are quietly going about their business, their work to be discovered by the generations to come - whether it comes to be known by one thousand others, or several million. In the words of Louis Armstrong... I think to myself, what a wonderful world. — Jas Hothi is a writing coach, blogger & author of The Indie Author. READ HIS BLOG or SIGN UP FOR HIS NEWSLETTER to receive a free copy of his book, The Indie Author.